Are you an esthetician who wants to make money beyond just providing facials, massages, or other beauty services?
While providing great services is crucial to retain your clients, it’s equally important to find new ways to generate revenue.
Luckily, there are numerous opportunities to monetize your skills as an esthetician and increase your income. In this article, we’ll explore five proven ways to make money as an esthetician.
Estheticians are licensed professionals who specialize in skincare, hair removal, and other beauty treatments.
They are skilled in analyzing skin type, determining appropriate treatments, and recommending skincare routines.
Estheticians work in spas, salons, or may even start their own business. But, like many other professions, the earning potential is not limited to just working in the same place or providing standard services.
With the right mindset and approach, estheticians can increase their income and earn more than they ever thought possible.
1. Retail Products
One of the easiest ways to make money as an esthetician is to sell retail products to clients. This can include skincare products, makeup, and other beauty accessories.
Clients are more likely to purchase products that you recommend as an esthetician because they trust your expertise.
To start, you should research and test different product lines that you believe will benefit your clients and work best with their skin type.
Build a relationship with the vendor or distributor of the product, negotiate a wholesale price, and markup the product accordingly.
When selling retail products, it’s important to educate the client on the benefits of the product and how it can help them achieve their skincare goals.
2. Product Reviews and Sponsored Posts
Estheticians who have a strong online presence and a significant following on social media platforms like Instagram or YouTube can leverage their audience to earn money through sponsored posts and product reviews.
Brands are always looking for influencers who can promote their products and services, and estheticians are in high demand for their expertise in the skincare industry.
When working with brands, it’s important to maintain transparency and only work with those whose values align with yours.
Do not promote products or services that you do not personally believe in or that may harm your audience. Your audience trusts you, and it’s crucial to maintain that trust.
3. Teaching or Consulting
As an esthetician, you have extensive knowledge of skincare and beauty treatments. You can leverage this expertise to offer consulting or teaching services to aspiring estheticians or beauty enthusiasts.
Consulting services may include helping new estheticians start their business, creating a business plan, or improving their current operations. You can also teach classes on various beauty treatments or techniques.
Offering consulting or teaching services can be done online or in person. You can create a course on platforms like Udemy or Skillshare, or offer personalized consulting services to clients.
This not only helps you earn extra income but also establishes your credibility in the industry.
4. Specialized Services
Estheticians can also offer specialized services to attract more clients and increase revenue. These services may include microblading, lash extensions, or even permanent makeup.
Offering specialized services requires additional training, certification, and investment, but the payoff can be significant.
Clients are willing to pay more for specialized services, and these services can differentiate you from your competition.
5. Mobile Esthetics
Mobile esthetics is becoming increasingly popular, especially for those who do not have the time or flexibility to visit a salon or spa.
As a mobile esthetician, you can travel to your clients’ homes or workplaces and offer your services.