Yesterday I went to my CVS and made three separate purchases using 3 different CVS Extra Cards with the same cashier. I have six total registered under different emails. I was able use a $5 off $20 for each purchase. I got 12 (12 pack) cases of coke products, 5 2-liter coke products, 5 Trident Layers gum, 1 (12 can) case Pepsi, and 4 candy bars. Using manufacturers coupons, received back extra bucks, and CVS $5 off $20, my total cash out lay was $7.43 of which $5.28 was for tax. $2.15 was for the products I purchased. Lady who came up during 2nd transaction was amazed by what I paid for all the soda an junk.

Very few people take advantage of the deals offered out there. Barely 3% of the coupons offered are redeemed. CVS will gladly pay you $3 for coming into the CVS Drugstore to buy $15 worth of items. These are lost leaders used to get you in the store. They are written off under advertising. Using last weeks ad for the Coke and milk: Coke $13 + milk $2.79 = $15.79. CVS gives you $3 + $3 Extra Bucks off coke. You pay CVS $12.79 cash and take the $3 Extra Bucks (Which gets you to come back To CVS to use it on another purchase, But they know that only 50% of Extra Bucks are ever redeemed). CVS costs for Coke and milk – $8 + change which really doesn’t enter into their figures. $13 in sales + they have you committed to come back to CVS. They made profit of 12-15% on the total sales even giving you $3 off and $3 coupon.

Do you really believe that CVS would alienate a good customer for a $3 off $15 coupon?